Terms and Conditions

Terms and Conditions of Supply;
Website Terms of Use;
Privacy Policy;
Cookie Policy; and
Acceptable Use Policy
Additional Terms For Trade Customers

1. Terms & Conditions of Supply

These Terms and Conditions of Supply (“Terms and Conditions”), together with our Website Delivery Terms, Returns and Refunds Policy, Privacy Policy, Acceptable Use Policy and Cookie Policy (together, “Legal Terms”) govern the use of the website [www.storageheatersdirect.co.uk] (“Website”) by users (“you” or “your”) and their relationship with Go Home Direct Trading Limited (trading as Storage Heaters Direct), a company registered in England and Wales with company number 08276508 whose registered office is at Unit 21 Ash Way, Avenue C, Thorp Arch Trading Estate, Wetherby, LS23 7FR (“we”, “us” and “our”). Our VAT number is 150 0763 44.

Our Terms and Conditions and all policies forming the Legal Terms apply when you visit our Website, place an order with us through our Website or through our Customer Services and Sales Team and when you contact our Customer Services and Sales Team via telephone, email or live chat to enquire or purchase electric heaters, electric radiators, electric towel rails, electric fires and other products offered for sale on our Website (“Products”). Please read through our Terms and Conditions carefully, as they affect your legal rights and obligations, and make sure that you fully understand them. If you do not understand any aspect of our Terms and Conditions, we highly recommend that you seek professional legal advice.

By visiting our Website, you agree to comply with our Terms and Conditions. If you do not agree with any of the terms set out hereunder, please stop using our Website.

If you have any questions or queries about these Terms and Conditions, our other policies in our Legal Terms or any other information provided on our Website, please do not hesitate to contact us through our contact details set out below.

DISCLAIMER

All information and advice in relation to Product suitability is for general guidance only. We cannot guarantee that any Product is suitable for your requirements or that your electrical system has the capacity to safely power the Products that you purchase from us. In some cases, changes to your electrical system may be required. This is your responsibility, and we recommend that you seek the professional opinion of a qualified electrician before placing your order. All Products must be installed and operated strictly in accordance with the manufacturer’s guidelines which should take priority over all other information and advice. A failure to do so may compromise your safety and invalidate any manufacturer’s guarantee that comes with the Product.

1. Agreement

1.1 By using the Website you agree to be bound by our Terms and Conditions and authorise us to transmit information (included updated information) to obtain information from third parties, including but not limited to, your debit or credit card numbers or credit reports to authenticate your identity, to validate your credit card, to obtain an initial credit card authorisation and to authorise individual purchase transactions.

2. Amendments

2.1 We amend these Terms and Conditions from time to time to reflect changes in relevant laws and regulatory requirements or for any other reason. Every time you wish to use our Website, please check these Terms and Conditions to ensure you understand the terms that apply at any time. These terms were most recently updated on 27/11/23.

2.2 If we amend these Terms and Conditions, we will give you reasonable advance notice of the changes via a suitable announcement on the Website. It is your responsibility to check for such changes. In the event that you do not agree with our amended Terms and Conditions, you may cancel your order either in respect of all the affected Products or just the Products that you are yet to receive, within 30 days from the date you have been notified about the changes. If you opt to cancel, you will have to return (at our cost) any relevant Products you have already received, and we will arrange a full refund of the purchase price that you have paid for the respective Products and the delivery charges (subject to the terms of these Terms and Conditions).

3. How We Use Your Personal Information

We will treat your personal information confidential, and we only use your personal information in accordance with our Privacy Policy. In addition, we will process information about you in accordance with our Privacy Policy. By using our Website, you consent to such processing and you warrant that all data provided by you is accurate. Please take the time to read our Privacy Policy, as it includes important terms that apply to you.

4. Our Products

4.1.1 The images of the Products on our Website are for illustrative purposes only. Although we have made every effort to display the colours accurately, we cannot guarantee that your computer’s display of the colours accurately reflects the colour of the Products. The Products ordered by you may vary slightly from those images.

4.1.2 We have made every effort to be as accurate as possible when describing the Products. All sizes, weights, capacities, dimensions and measurements of Products indicated on our Website have been provided by the manufacturers of those Products.

4.1.3 The packaging of the Products may vary from that shown on the images on our Website.

5. Prices and Delivery Charges

5.1.1 Subject to certain exclusions set out hereunder and in our Delivery Policy, the prices of the Products and the delivery charges will be as set out on our Website at the time you submit your order. We use our best efforts to ensure that the prices are correct at the time when the relevant information was entered onto the system.

5.1.2 Prices for our Products may change from time to time, but changes will not affect any order that placed and accepted by us.

5.1.3 The price of our Products stated on the Website are inclusive of VAT (where applicable) at the current rate chargeable in the UK for the time being unless stated otherwise. However, if the rate of VAT changes between the date of your order and the date of delivery, we will adjust the VAT you pay, unless you have already paid for the Products in full before the change in VAT takes effect. The prices of our Products do not include customs duties or any other charges levied by government authorities outside of the UK and/or outside of Great Britain, if applicable.

5.1.4 The price of our Products does not include delivery charges which will need to be added to your order unless it qualifies for free delivery. For more information on our delivery charges, please refer to our Delivery Policy. If you wish to amend the delivery method selected at the checkout, or you live in area affected by our Restricted Areas as set out in our Delivery Policy, please contact our Customer Services team.

5.1.5 We supply a large number of Products. It is always possible that, despite our best efforts, some of the prices on our Website or otherwise may be incorrect. If we discover an error in our prices before our Acceptance Confirmation sent, we will contact you to inform you of this error and we will give you the option of continuing to purchase the Product at the correct price or cancelling your order. We will not process your order until we have received your instructions. If we are unable to contact you using the contact details you provided during the order process, we will treat your order as cancelled and notify you in writing.

6. How To Pay

6.1.1 Payment can be made by a debit card or credit card, bank transfer (BACS) or via your PayPal, Stripe and Klarna account.

6.1.2 Payment for the Products and all applicable delivery charges (if any) is in advance. When making a payment through PayPal or Stripe, payment is taken when the order is placed. Payment via BACS is taken when the customer sends the payment following receiving an invoice. Payment via Klarna can be paid up to 30 days after or in 3 (three) interest-free instalments whereby the first instalment must be paid at the time of the placing of the order.

6.1.3 By using PayPal, Stripe or Klarna, you accept the terms and conditions of these third parties and you understand and accept that we have no control over their terms and conditions or other practices or content of their websites nor for any damage, loss or offence caused or alleged to be caused in connection with, the use of or reliance on any communication, advertising, content, products, materials or services available on their websites or resources.

7. Your Obligations

7.1 If You Are A Consumer

This clause 7.1 only applies if you are a consumer. For the purpose of these Terms and Conditions, “consumer” shall have the same meaning as set out in Section 4 of The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

If you are a consumer, you may only purchase Products from our Website if you are:

7.1.1 at least 18 years old; and

7.1.2 legally capable of entering into binding contracts; and

7.1.3 the personal information which you are required to provide when you register or place an order with us is true, accurate, current and complete in all respects; and you are not impersonating any other person or entity.

7.2 If You Are A Business Customer

This clause 7.2 only applies if you are a Business. For the purpose of these Terms and Conditions, “consumer” shall have the same meaning as set out in Section 4 of The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

7.2.1 You warrant that you have authority to bind the business on whose behalf you purchase Products.

7.2.2 Our Terms and Conditions, together with your order (if any) constitute the entire agreement between you and us and supersede and extinguish all previous agreements, promises, assurances, warranties, representations and understandings between us, whether written or oral, relating to its subject matter.

7.2.3 You acknowledge that by visiting our Website and placing an order with us you do not rely on any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in our Terms and Conditions.

7.2.4 You and we agree that neither of us shall have any claim for innocent or negligent misrepresentation or negligent misstatement based on any statement in the order and in the Terms and Conditions.

8. How The Contract Is Formed Between You And Us

8.1 Our Website will guide you through the steps you need to take to place an order with us. Our order process allows you to check and amend any errors before submitting your order to us. Please take the time to read and check your order at each stage of the process. It is your responsibility to ensure all details provided in your order are correct. We expressly exclude all liability for any detail provided incorrectly, and for all consequences in relation to the same, in particular, without limitation, an error in the delivery address provided by you and the delivery of the Products to such address.

8.2 We will confirm the receipt of your order when you place it via email. This does not mean that your order has been accepted and no contract has been formed in between us at this point. We will confirm via email our acceptance of your order (“Acceptance Confirmation”) at what point a binding contract for the sale and purchase of the Product as stated in the Acceptance Confirmation will be formed in between you and us. The Acceptance Confirmation will include the Products, your order number, your delivery address and a tracking code following the dispatch of your Products to enable you to check the progress of your delivery online (subject to clause 9 below and our Delivery Policy).

8.3 If we are unable to supply you with a Product because it is no longer available, we will inform you of this by e-mail and we will not process your order. If you have already paid for the Product, we will refund you the full amount including any delivery costs charged within 14 days following the receipt of our e-mail.

8.4 In the unlikely event that a Product you have ordered is out of stock, therefore the estimated delivery time will be longer, you will be contacted by us via email or telephone in order to:

8.4.1 arrange a new estimated date for the delivery of the Product, if necessary; or,

8.4.2 offer a similar Product in terms of function and price, if available, subject to appropriate rectification made in price differences in between the Products, if applicable; or

8.4.3 offer a full refund of your order.

In the event that we are unable to contact you, or you do not confirm your preference set out in this clause 8.4 above within a reasonable time, we will cancel your order and provide you with a full refund.

9. Delivery of Products

9.1 Regarding the delivery of the Products, you have the option to request us to arrange the delivery to a delivery address provided by you when you place your order, or you can contact us to arrange a suitable time and date for the Products to be collected by you from our warehouse. The address of our warehouse is as follows: Go Home Direct, Unit 21, Ash Way, Street 6 South, Thorp Arch Estate, Wetherby, West Yorkshire LS23 7FR (“Warehouse”). Deliveries to an address provided by you are arranged by us through third party providers.

9.2 Our Acceptance Confirmation will set out an estimated delivery date for your order. For more information on when you can expect Products ordered by you to be delivered, please see our Delivery Policy [below]. Occasionally our delivery to you may be affected by an Event Outside Of Our Control (please see clause 15 for our responsibilities when this happens).

9.3 Delivery of a Product shall be completed when we deliver the Product to the address you gave us when placing your order; or you or a carrier organised by you collect the Product from us at the time and date and from the location specified in the Acceptance Confirmation or agreed between us otherwise. Upon collection of the Products, you are responsible for loading them into the vehicle arranged by you.

9.4 The risk of loss or damage to the Products shall pass onto you when (i) they have been delivered to the delivery address provided by you; or (ii) when the Products have been made available to you at the date, time and location confirmed in the Acceptance Confirmation or otherwise agreed between us.

9.5 The ownership of the Products will pass to you on the later of: (i) the Products being dispatched by us; and (ii) we have received payment for the Products in full, including all applicable delivery charges or any other charges (if any).

9.6 This clause 9.6 only applies if you are a consumer.

9.6.1 In the unlikely event that we are unable to meet the estimated delivery date as stated in your Acceptance Confirmation and you requested us to arrange the delivery of the Product to you when you placed the order, you will be offered a full refund, unless you are happy to arrange the collection of the Product, in which case we will only refund the delivery charges paid, if any.

9.6.2 In the event set out in 9.6.1 above, if you do not wish to cancel your order straight away, you can request a new estimated delivery date from us. Provided such estimated delivery date is reasonable and we have accepted it, you can cancel your order if we do not meet the new estimated delivery deadline.

9.6.3 If you do choose to cancel your order, you can do so for just some of the Products or all of them, unless, at our sole opinion, splitting them up would significantly reduce their value. If some of the Products in the order or part of them have been delivered to you, but we are unable to deliver the rest of your order or part of them, and you opted for cancellation of the entire order, you will have to return the delivered Products or part of them to allow us to proceed with your cancellation request. Please note, you will be required to cover the cost of return of the Products that have been delivered to you and are being returned to us.

9.6.4 Our free delivery service is available for deliveries to anywhere in the mainland UK and some selected areas of Scotland. Unfortunately, we are not able to offer free delivery to areas included into the Restricted Areas. Please contact us to find out the precise costs of delivery applicable to your delivery address.

9.6.5 In some circumstances, in particular, when your delivery address is outside of the UK, your order may be subject to import duties, tariffs or taxes which are applied when the delivery reaches that destination. Please note that we have no control over these charges.

9.6.6 For full terms and conditions applicable to deliveries, including delivery charges applicable within the UK and to International Deliveries (as defined in the Delivery Policy), free deliveries and Restricted Areas (as defined in the Delivery Policy) please refer to our Delivery Policy.

9.6.7 You must comply with all applicable laws and regulations of the country for which the Products are destined. We will not be liable or responsible if you do not comply with or break any laws or regulations.

10. Your Consumer Right of Return and Refund

This clause 10 only applies if you are a consumer.

10.1 If you are a consumer, you have the right to cancel your order within 30 days from the date we have delivered the Product to you in accordance with clause 9.

10.2 This means that during the cancellation period set out in 10.1, if you change your mind for any reason and you do not want to keep the Product, you can notify us of your decision to cancel your order and receive a refund, provided the Product has not been used or damaged by you and is in pristine condition.

10.3 However, this legal right to cancel does not apply in the case of:

10.3.1 the Products have been made specifically for you or clearly personalised; or

10.3.2 any Products which become mixed inseparably with other items after their delivery.

10.4 To cancel your order, you just need to let us know that you have decided to cancel. The easiest way to do this is to complete the cancellation form on our Website that has been made available for you here. We will e-mail you to confirm we have received your cancellation. You can also contact us by e-mail, or telephone (subject to availability of our Customer Services Team) to cancel your order. If you send us your cancellation notice by e-mail, then your cancellation is effective from the date you send us the e-mail. For example, you will have given us notice in time as long as you e-mail us before midnight on that day.

10.4.1 Please provide your name, address, telephone, number, the full Product details and your order number to help us to identify your order and process your refund and confirm the Product(s) you wish to return and for what reason.

10.4.2 If we have to contact you or give you notice in writing, we will do so by e-mail or by pre-paid post to the address you provided to us with your order.

10.4.3 We will process your refund via the same payment method you used when you paid for your order and within 14 days from the date, we received the Products back to our warehouse and we have inspected it. Please note that if our inspection concludes that the Products have been used or damaged by you, we are permitted by law to reduce the amount of your refund to reflect any reduction in the value of the Products.

10.4.4 If a Product has been delivered to you before you decide to cancel your Contract:

10.4.4.1 then you must return it to us without undue delay and in any event no later than within 14 days after the day on which you let us know that you wish to cancel your order in accordance with clause 10.1. If we have offered to collect the Product from you, we will collect the Product from the address to which it was delivered to. We will contact you to arrange a suitable time for collection using the email address or telephone number provided by you when you placed your order; and

10.4.4.2 you will be responsible for the cost of returning the Product to us. We estimate a charge of £20.00 (twenty pounds) per parcel or £50.00 (fifty pounds) for each pallet with the exclusion of locations set out in the Restricted Areas and International Deliveries, however this is an estimate only and we will confirm the cost of collection prior to arranging the collection of the Products and we will only arrange the collection if you agree to pay the costs we have calculated and confirmed to you.

11. Manufacturer’s Guarantee and Defective Products

11.1.1 Some of the Products we sell to you come with a manufacturer’s guarantee. For details of the manufacturer’s guarantee and any applicable terms and conditions, please refer to the respective Product page on the Website and the manufacturer’s information provided with each Product.

11.1.2 If you are a consumer, a manufacturer’s guarantee is in addition to, and does not affect, your legal rights in relation to Products that are faulty or not as described.

11.1.3 In the unlikely event that there is a defect with a Product that manifests itself either within the period of 6 (six) months from the date of delivery as set out in clause 9 or after, you will be expected to give us a reasonable opportunity and time to repair or fix the defect. We will use every effort to do so as soon as reasonably practicable and you will not have to pay for this.

12. Customer Services

12.1 You can contact our customer services through the following channels:

Click to Submit Request

Telephone Number: 0330 880 8383 (local call rate from BT landline)

Live chat through our Website.

12.2 If you experience a problem, you can contact our Customer Support Aftercare Team by using the contact details above.

12.3 If you raise a complaint with us, we may conduct an investigation into the matter which will require your full co-operation. You agree to provide any form of evidence reasonably requested by us in respect of any complaint or claim as soon as reasonably possible to assist us with the investigation. Your failure to act promptly and comply with the provisions of this clause 12 may prevent us from conducting our investigation, therefore it may result in the complaint not being upheld.

13. Liability If You Are A Business

This clause 13 only applies if you are a Business customer.

13.1 We only supply the Products for use solely by your business, and you agree not to use the Products for any resale purposes to third parties other than your own customers during the course of your business.

13.2 Nothing in these Terms and Conditions limits or excludes our liability for:

13.2.1 death or personal injury caused by our negligence;

13.2.2 fraud or fraudulent misrepresentation;

13.2.3 breach of the terms implied by section 12 of the Sale of Goods Act 1979 (implied terms about title) and by section 2 of the Supply of Goods and Services Act (title and quiet possession); or any other liability that cannot be limited or excluded by law.

13.3 Subject to clause 13.2, we will under no circumstances whatsoever be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising under or in connection with these Terms and Conditions for:

13.3.1 any loss of profits, sales, business, or revenue;

13.3.2 loss or corruption of data, information or software;

13.3.3 loss of business opportunity;

13.3.4 loss of anticipated savings;

13.3.5 loss of goodwill; or

13.3.6 any indirect or consequential loss;

13.3.7 for any loss or damage resulting from the use of the Product that is not compliant with the manufacturer’s instructions;

13.3.8 use of, or inability to use, our site; or

13.3.9 use of or reliance on any content displayed on our site.

13.4 Subject to clause 13.2 and 13.3, our total liability to you in respect of all losses arising under or in connection with your order, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall in no circumstances exceed the total price you paid for the respective Product.

13.5 Except as expressly stated in these Terms and Conditions, we do not give any representation, warranties or undertakings in relation to the Products, in particular, we will not be responsible for ensuring that the Products you ordered are suitable for your purposes.

14. Liability If You Are A Consumer

This clause 14 only applies if you are a consumer.

14.1 We only supply the Products for domestic and private use. You agree not to use the Products for any commercial, business or resale purposes, and we have no liability to you if you do not comply with this clause.

14.2 Nothing in these Terms and Conditions excludes or limits our liability for:

14.2.1 death or personal injury caused by our negligence;

14.2.2 fraud or fraudulent misrepresentation;

14.2.3 breach of the terms implied by sections 12, 13, 14 and 15 of the Sale of Goods Act 1979 and sections 2, 3, 4 and 5 of the Supply of Goods and Services Act 1982 (title and quiet possession, description, satisfactory quality, fitness for purpose and samples);

14.2.4 defective Products under the Consumer Protection Act 1987;

14.2.5 or any other liability that cannot be limited or excluded by law.

14.3 Subject to clause 14.2 we will under no circumstances whatsoever be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising under or in connection with these Terms and Conditions for:

14.3.1 any loss of profits, sales, business, or revenue;

14.3.2 loss or corruption of data, information or software;

14.3.3 loss of business opportunity;

14.3.4 loss of anticipated savings;

14.3.5 loss of goodwill;

14.3.6 any indirect or consequential loss;

14.3.7 any loss or damage resulting from the installation and/or use of the Product that is not compliant with the manufacturer’s instructions, including installation not performed by a reputable and qualified electrician, provided the manufacturer’s instructions requires or recommends that the Product is installed by a qualified electrician.

14.4 Subject to clauses 14.2 and 14.3 above, our total liability to you, whether arising in contract, tort (including negligence), breach of statutory duty or otherwise, in respect of all losses arising under or in connection with:

14.4.1 a defective Product or our failure to comply with provisions related to Product warranty or satisfactory quality, shall be limited to direct and foreseeable consequences of such failure;

14.4.2 with the exclusion set out in clause 14.4.1 above, our breach of the terms in our Terms and Conditions, shall be limited to the total amount paid by you to us in connection with the respective order;

14.4.3 in respect of electrician fees, £30.00 (thirty pounds) per Product for the cost to be paid to an electrician to dismantle or replace the Product, if the Product is deemed to be faulty, and it needed to be hardwired in as set out in the manufacturer’s instructions, subject to the receipt of an invoice from a reputable and qualified electrician;

14.4.4 to the total cost of the fluid to fill the Product up as instructed in the manufacturer’s instructions, and the fees of the electrician or tradesman as set out in clause 14.4.3, if such Product was not delivered with the correct amount of fluid in, subject to the receipt of an invoice from a reputable and qualified electrician or tradesman.

15. Events Outside Our Control

15.1 We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under these Terms and Conditions that is caused by any act or event beyond our reasonable control, including without limitation strikes, lock-outs or other industrial action by third parties, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack, war (whether declared or not) or threat or preparation for war, fire, explosion, storm, flood, earthquake or any other adverse weather conditions, subsidence, epidemic or other natural disaster, or failure of carriers and couriers or telecommunications networks, or impossibility of the use of railways, shipping, aircraft, motor transport or other means of public or private transport (an “Event Outside Our Control”).

15.2 This clause 15.2 only applies if you are a consumer.

If an Event Outside Our Control takes place that affects the performance of our obligations under these terms and Conditions:

15.2.1 we will contact you as soon as reasonably possible to notify you; and

15.2.2 our and your obligations under these Terms and Conditions will be suspended and the time for performance of our and your obligations will be extended for the duration of the Event Outside Our Control. Where an Event Outside Our Control affects our delivery of Products to you, we will arrange a new delivery date with you after the Event Outside Our Control is over, provided that is agreeable by you. However, you may cancel your order affected by an Event Outside Our Control.

15.3 This clause 15.3 only applies if you are a Business.

If an Event Outside Our Control takes place that affects the performance of our obligations under these Terms and Conditions:

15.3.1 we will contact you as soon as reasonably possible to notify you; and

15.3.2 our obligations under these Terms and Conditions will be suspended and the time for performance of our obligations will be extended for the duration of the Event Outside Our Control. Where an Event Outside Our Control affects our delivery of Products to you, we will arrange a new delivery date with you after the Event Outside Our Control is over. Where an Event Outside Our Control affects our performance of Services to you, we will restart the Services as soon as reasonably possible after the Event Outside Our Control is over.

15.4 If an Event Outside Our Control has continued for more than 60 (sixty) days, you may cancel your Contract with us.

15.5 Other Important Terms

15.5.1 When we refer, in these Terms and Conditions of Supply, to “in writing”, this will include e-mails.

15.5.2 We may transfer our rights and obligations under these Terms and Conditions to a third party, but this will not affect your rights or our obligations under these Terms and Conditions.

15.5.3 You may only transfer your rights or your obligations under these Terms and Conditions to another person with our prior written consent.

15.5.4 No other person shall have any rights to enforce any of the terms of these Terms and Conditions, whether under the Contracts (Rights of Third Parties) Act 1999 or otherwise.

15.5.5 Each of the paragraphs of these Terms and Conditions operates separately. If a court of relevant jurisdiction or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.

15.5.6 If we fail to insist that you perform any of your obligations under these Terms and Conditions of Supply, or if we do not enforce our rights against you, or if we delay in doing so, that will not mean that we have waived our rights against you and it will not mean that you do not have to comply with those obligations. If we do waive any default by you, we will only do so in writing, and that will not mean that we will automatically waive any later default by you.

15.5.7 These Terms and Conditions are governed by English law. Any dispute or claim arising out of or in connection with them or their subject matter or formation (including torts, non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales. We both irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms and Conditions or its subject matter or formation (including torts, non-contractual disputes or claims).

2. Website Terms of Use

Storage Heaters Direct is a trading style of Go Home Direct Trading Limited, a company registered in England and Wales with company number 08276508, whose registered office is at Unit 21 Ash Way, Avenue C, Thorp Arch Trading Estate, Wetherby, LS23 7FR (we, us and our).

By using our websites, you signify your agreement to our Privacy Policy [below], Cookie Policy [below], Acceptable Use Policy [below] and these Website Terms of Use [below] (together, with ourTerms and Conditions of Supply, our Legal Terms). If you do not agree to our Legal Terms, do not use our Website.

No contract or engagement is created by our Website except in accordance with our Terms and Conditions of Supply. We are not obliged to respond to any enquiries and reserve the right to require reasonable identification before following up with any enquiries. The web is an evolving medium and we therefore reserve the right, at its sole discretion, to update or revise the Legal Terms at any time. Such changes shall not apply retrospectively. Please check our Legal Terms periodically for changes. Your continued use of our Website following the posting of any such changes to our Privacy Policy, Cookie Policy, Acceptable Use andthese Website Terms of Use shall constitute your tacit acceptance of those changes.

1. Accessing Our Website

1.1 Our Website is made available to you free of charge.

1.2 We do not guarantee that our Website or any content on it, will always be available or uninterrupted. Access to our Website is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our Website without notice. We will not be liable to you, if for any reason our Website is unavailable at any time for any period of time.

1.3 You are responsible for making all arrangements necessary for you to have access to our Website. You are also responsible for ensuring that all persons who access our Website through your internet connection are aware of our Legal Terms and that they comply with them.

1.4 We reserve the right, at its sole discretion, to terminate your access to all or part of our Website with or without notice for any reason.

2. Website interaction

We may, from time to time, provide live chat, Twitter, Facebook, Pinterest, RSS Feeds, feedback, reviews and other interactive services on our Website.

3. Your Account and Password

3.1 If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose this information to any third party.

3.2 We have the right to disable any user identification code or password, whether chosen by you or allocated by us at any time, if in our reasonable opinion you have failed to comply with any of the provisions of our Legal Terms.

3.3 If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us by: (a) emailing [email protected]; or (b) telephoning us on 0330 300 4444.

4. Suspension and Sanctions

4.1 We will determine, in our absolute discretion, whether there has been a breach of our Acceptable Use Policy [below]through your use of our Website. When a breach of our Acceptable Use Policy has occurred, we may take such action as we deem appropriate.

4.2 Failure to comply with our Acceptable Use Policy constitutes a material breach of these Website Terms of Use and may result in us taking any combination of the following actions:

(a) immediate, temporary or permanent withdrawal of your right to use our Website;

(b) immediate, temporary or permanent removal of any posting or material uploaded by you to our Website;

(d) taking legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach;

(e) further legal action against you; and / or

(f) disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

4.3 We exclude liability for actions taken in response to your breaches of our Acceptable Use Policy. The responses described above are not limited, and we may take any other action that we reasonably deem appropriate.

5. Third Party Links and Resources On Our Website

5.1 Our Website may produce automated search results or otherwise link you to other websites on the internet. These other websites may contain information or material that some people find inappropriate or offensive. These other websites are not under the control by us, and you hereby acknowledge that we do not make any representation or warranty regarding the accuracy, timeliness, suitability, copyright compliance, legality, decency or any other aspect of the content of such other websites.

5.2 Inclusion of any such link on our Website does not imply endorsement of any other websites, or any other aspect of the information located on such websites, nor does it imply any association with its operators.

6. Linking to our Website

6.1 You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists without our consent.

6.2 You must not establish a link to our Website in respect of any website that is not owned by you. We reserve the right to withdraw any linking permission without notice. The website to which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy [below].

6.3 If you wish to make any use of content on our Website other than that set out above, please contact us by: (a) emailing [email protected]; or (b) telephoning us on 0330 300 4444.

7. Viruses

7.1 We put a great deal of effort in to providing a secure Website however, because of the evolving nature of the internet we cannot guarantee that it is secure or free from bugs or viruses, so please take care and take all necessary precautions to protect your computer.

7.2 You are responsible for configuring your information technology, computer programmes and platform in order to access our Website. We highly recommend that you use virus protection software.

7.3 You must not misuse our Website by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our Website, the server on which our Website is stored or any server, computer or database connected to our Website. You must not attack our Website via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Website will cease immediately.

8. Disclaimer

8.1 All information and advice in relation to Product suitability is for general guidance only. We cannot guarantee that any Product is suitable for your requirements or that your electrical system has the capacity to safely power the Products that you purchase from us. In some cases, changes to your electrical system may be required. This is your responsibility and we recommend that you seek the professional opinion of a qualified electrician before placing your order. All Products must be installed and operated strictly in accordance with the manufacturer’s guidelines which should take priority over all other information and advice. A failure to do so may compromise your safety and invalidate any manufacturer’s warranty that comes with the Product.

8.2 All content is provided “as is” and “as available” for your use. The content is provided without representations, warranties or undertakings of any kind, either express or implied including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. Any representation, condition or warranty which might be implied or incorporated by statute, common law or otherwise is excluded to the fullest extent permitted by law.

8.3 We and our respective affiliates from time to time do not warrant that the content is accurate, reliable or correct; that our Website will be available at any particular time or location; that any defects or errors will be corrected; or that the content is free of viruses or other harmful components. Your use of our Website is solely at your own risk. As some jurisdictions do not permit the exclusion of certain warranties, these exclusions may not apply to you.

8.4 The images on our Website are for illustrative purposes only.

8.5 Please note that the prices and information on our Website are for information purposes only.

9. Limitation of Liability

9.1 Under no circumstances shall we and our respective affiliates be liable for any direct, indirect, punitive, incidental, special, or consequential damages that result from the use of, or inability to use our Website. This limitation applies whether the alleged liability is based on contract, tort, negligence, strict liability, or any other basis, even if we or our respective affiliates have been advised of the possibility of such damage.

9.2 Nothing in our Legal Terms shall exclude or limit liability to any extent not permitted by law including, without limitation:

(a) for death or personal injury caused by our negligence; or

(b) fraud or fraudulent misrepresentation.

10. Indemnity

10.1 By using our Website you undertake to defend, indemnify and hold harmless us and our affiliates from all liabilities, costs, expenses, losses, damage, penalties, legal costs (calculated on a full indemnity basis) arising from any proceedings (legal or equitable) or claims brought or asserted against us including, without limitation, in respect of untrue or misleading information, defamation or infringement of any third party intellectual property rights arising from:

(a) any content posted by you on our Website; and

(b) any use or misuse by you of our Website.

10.2 We reserve the right, at its own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, in which event you shall co-operate with us in asserting any available defences.

11. Copyright Notice

11.1 All rights, including copyright, in the content of our Website are owned or controlled for these purposes by us. The material on our Website includes, without limitation, the text, computer code, SEO functionality, artwork, photographs, images, and all audio and/ or visual material on our Website.

11.2 In accessing our Website, you agree that you may only download the content for your own personal non-commercial use except where we agree otherwise.

11.3 Except where expressly stated otherwise, you are not permitted to copy, broadcast, download, store (in any medium), transmit, show or play in public, adapt or change in any way the content of the Website for any purpose whatsoever without the prior written consent of us.

12. Trademarks

The Storage Heaters Direct logo is a UK registered trademark of Storage Heaters Direct.

13. Severability

13.1 Unless otherwise specified by us, our Legal Terms, together with any order placed by you (where applicable) shall constitute the entire agreement between you and us.

13.2 If any provision of our Legal Terms is held to be illegal, invalid or unenforceable under present or future law effective during the term hereof, such provision shall be fully severable and our Legal Terms shall be construed and enforced as if such illegal, invalid or unenforceable provision never comprised a part hereof and the remaining provisions hereof shall remain in full force and effect and shall not be affected by the illegal, invalid or unenforceable provision or by its severance from the relevant part of our Legal Terms.

14. Choice of Law and Forum

14.1 Our Legal Terms shall be governed by and construed in accordance with the laws of England and Wales.

14.2 By using our Website, you agree to the exclusive jurisdiction of the courts of England and Wales.

15. Contact Us

Thank you for visiting our Website.

3. Privacy Policy

We are committed to keeping your personal data secure.

This Privacy Policy tells you what to expect when we collect personal data from you. It also explains how we will store, handle and keep your personal information safe.

This Privacy Policy (together with our Terms and Conditions and any additional terms of use, together our Terms of Use) applies to your use of any of the services accessible through our website or any other sites of ours. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

We are committed to protecting and respecting your privacy. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

We update this Privacy Policy from time to time so please take the time to review it regularly.

Important Information about who we are:

The Ignition Group of companies includes Go Home Direct Trading Limited, Electric Radiators Direct, Infrared Heaters Direct, Heatingpoint and Storage Heaters Direct (collectively referred to as “our Group”, “we” or “us” in this policy).

You can contact us at:

Postal address:

Unit 21 Ash Way

Avenue C

Thorp Arch Trading Estate

Wetherby

LS23 7FR

Email: [email protected]

We are registered with the Information Commissioners Office (ICO). Our registration number is ZA043022.

General information

All personal data we collect or are provided with will only be held and stored in accordance with this Privacy Policy, the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and any other legislation relating to the protection of personal data (data protection laws). Go Home Direct Trading Limited or the relevant Group company is the data controller for the personal data we process, unless otherwise stated.

Our Group websites may from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their handling of your personal data. Please check the privacy policies of such websites before you submit any personal data to them.

Information we collect

Most of the personal data we process is provided to us directly by you for the purpose of providing you with our services.

We collect personal data about you using a variety of methods, such as (but not limited to) through our websites, purchase products online, social media channels, events, surveys, and any online, telephone and email contacts. We also collect data when you interact with our Live Chat facility.

We also collect personal data when you are a supplier or retailer, or we have a commercial or trade contract with you.

When you provide personal data to us, we will treat that information in accordance with this Privacy Policy.

Personal information or personal data, means any information about an individual from which that person can be identified and is generally referred to throughout this Privacy Policy as “personal data”. It does not include data where the identity has been removed (anonymous data).

Personal data we may collect, use, store and transfer about you, are as follows:

Identity data, which includes your name, age/date of birth and gender;
Contact data which includes postal address including billing and delivery addresses, your location, telephone numbers (including mobile numbers) and e-mail address;
Transaction data which includes purchases and/or orders made by you and your payment card details;
Technical data which includes your on-line browsing activities on our websites;

Profile Data which includes your account login details for website and/or apps including your username and password(s), your interests, preferences, feedback and survey responses;

Marketing and communications data which includes your marketing preferences from us and our third parties, your communication preferences and your correspondence to and communications with us; and

other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed, TICKTOK, LinkedIn or public Facebook page).

We collect your:	When you:	So that we can:	We share this information with:
Contact information	Request services from us Contact us ;	provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes; respond to you if you contact us.	Our warehouse and courier partners
Email Address	Opt in to receive our newsletter Start a live chat session with us Purchase products or services form our websites	Keep you updated with latest offers Respond with answers to your questions if we are busy or offline Send you order confirmation emails and updates to your order	Dotmailer - our communications partner Live Chat Inc. - our live chat partner Our warehouse and courier partners
Transaction and payment data	Purchase products or services form our website	Validate your payment method and deliver you the products ordered	Our warehouse and courier partners
Social media data	Contact us via social media channels	Respond to your contact
Technical data (IP Address)	Visit a page on our website	Serve you our web pages	A pseudonymised version is shared with our analytics partner when third party cookies are enabled

Information we receive from other sources

This is information we receive about you if you use any of the other websites we operate or the other services we provide.

In this case we will have informed you when we collected that data if we intend to share those data internally and combine it with data collected on this site. We will also have told you for what purpose we will share and combine your data.

We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.

Payment card information

Our Group or our chosen third-party provider may process your personal data to process any payments made for the provision of services. The information may include information for identification and verification, such as your name, credit, debit or other card number, card expiration date, and CVV code.

Any payment transactions carried out by us, or our chosen third-party provider of payment processing services will be kept secure and encrypted where possible.

If you fail to provide personal data

Where we need to collect personal data by law, legitimate interest or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with good and/or services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

How we use your Information:

We will only use your personal data when the law allows us to do so. The data protection laws set out a number of reasons for which a company may collect and process your personal data.

When collecting your personal data, we will always make it clear to you which data is necessary in connection with the particular activity.

Most commonly we will use your personal data in the following circumstances:

Where you have consented before the processing.
Where we need to perform a contract, we are about to enter or have entered with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you have given your consent to receive marketing emails you can withdraw this at any time, or if we are relying on our legitimate interests to send you marketing you can object. In either case, just let us know. If you have received a direct marketing email from us and no longer wish to do so, the easiest way to let us know is to click on the unsubscribe link at the bottom of our marketing emails.

In certain circumstances, we need your personal data to comply with our contractual obligations or to pursue our legitimate interests in a way which might be reasonably expected as part of our running our business. For example, to deliver the services to you, we need to use the information you provide us.

We also use your information when we need to contact you about our services or respond to you if you contact us.

Examples of when we use of your information.

We use information held about you in the following ways:

to carry out our obligations arising from any Contracts entered in to between you and us;
to provide you with information, products or services that you request from us or which we feel may interest you, or where you have consented to be contacted for such purposes;
to ensure that content from our websites is presented in the most effective manner to you;
to allow you to participate in live chat, Twitter, Facebook, Pinterest, RSS Feeds, feedback, reviews and any other interactive features on our websites; and
to notify you about changes to our websites or services.

Marketing

We strive to provide you with choices regarding certain personal information uses, particularly around marketing and advertising.

We may contact you in relation to any similar products or services we have previously supplied. Otherwise, we would rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email or text message. You have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Cookies

A cookie is a piece of data stored locally on your computer containing information about your activities on the Internet. Each website can send its own cookie to your web browser if your browser's preferences allow it. Many websites do this whenever a user visits their website in order to track online traffic flows.

Our Group company websites use cookies to distinguish you from other users of our websites. These are essential for the website to function correctly (for example keeping track of items added to your basket and your checkout choices). This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

'Tracking' cookies are only used when you agree to our cookie policy.

Where we collect IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type for system administration and to report anonymous, statistical aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns and does not identify any individual.

Your IP address will be logged in our weblogs for up to days. Our weblogs are for analytical and debugging purposes only and are not used for processing or profiling.

Your IP address is not disclosed to third parties.

For detailed information on the Cookies we use and the purposes for which we use them, please see our Cookie Policy.

Security and storing and your personal data

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

We work hard to keep your information and personal data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your personal information and protect against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use.

All information you provide to us is stored on our secure servers. Some of the controls we have in place to protect your personal data include technological controls such as firewalls, user verification, strong data encryption. We utilise industry “good practice” standards to support the maintenance of a robust information security management system Any payment transactions will be encrypted.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Where your personal information may be processed

Sometimes we will need to share your personal data with third parties and suppliers outside the UK such as Europe and the USA.

If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the UK. For example, our contracts with third parties stipulate the standards they must follow at all times.

How long we will retain your personal data

We will only retain your personal data for as long as is necessary for the purpose or purposes for which we have collected it.

In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

In some circumstances we will anonymise your personal information (so that it can no longer be associated with you) for analytical or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Disclosure of your information

The reasons we may share your data with third parties are:

if we are under a legal or regulatory duty to do so,
if it is necessary to do so to enforce terms and conditions of sale or other contractual rights,
it is necessary to provide you with the goods and/ or services requested,
to lawfully assist the police or security services with the prevention and detection of crime or terrorist activity,
where such disclosure is necessary to protect the safety or security of any persons or property, and/or
otherwise as permitted under applicable law.

We may share your personal data with any member of our Group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. We will share your personal data within our Group so that we can provide you with the relevant services, which include where you act as a consumer or customer, or where you act in a business capacity as a supplier, retailer or commercial contact.

We may disclose your personal data to members of our organisation who are responsible for fulfilling the services or contracts you have entered into.

We may also disclose your personal data to organisations working with us for fulfilling the services or contracts you have entered into. These include our warehouse and courier partners.

We may disclose anonymised personal information to third parties:

in the event that we sell or buy any business or assets in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; or
if the website or substantially all of its assets are acquired by a third party in which case personal data held by it about its customers will be one of the transferred assets; or
if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply our Website Terms of Use or to protect the rights, property, or safety of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We only provide third parties with the information they need to know to perform their specific services. Where personal data is shared with a managed service provider or other third-party supplier, we work closely with them to ensure that your personal data is secure and protected at all times.

Our contracts with third parties make it clear that they must hold personal data securely, abide by the principles and provisions of data protection rules, and only use information as we instruct them to. In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected. If we stop using their services, any of your personal data held by them will either be deleted or rendered anonymous.

Your rights

You are also able to exercise your rights which include:

Your Right to be Informed

We aim to be transparent within our Privacy Policy and provide you with information about how we use your personal data.

Your Right to Object

In some circumstances you can stop the processing of your personal data for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Where your details are used for marketing, you can opt out at any time. You are able to unsubscribe from marketing on each contact or you can contact us to object to any processing.

Your Right to Rectification

You have the right to request the correction of your personal data when it is incorrect, out of date or incomplete. If you notify us that the personal data, we hold is complete or inaccurate we will correct or complete the information as soon as possible.

Your Right to Erasure or the Right to be Forgotten

You have the right to request that your personal data be deleted; including if we no longer need it for the purpose we collected it, you withdraw your consent or you object to its processing.

Following your request, we will erase your personal data without undue delay unless the continued retention is necessary and permitted by law. If we make the personal data public, we shall take reasonable steps to inform other data controllers processing about your erasure request.

Your Right to Restrict Processing

You have the right to request that we restrict the processing of your personal data. This can be done in circumstances where we need to verify the accuracy of the information, if you do not wish to have the information erased or you have objected to the processing of the information, and we are considering this request. Once the processing is restricted, we will only continue to process your personal data if you consent, or we have another legal basis for doing so.

Your Right to Access

You have the right to access the personal data we hold about you. Any access request will usually be free of charge and responded to within one month. We will endeavour to provide information in the format requested, but we may charge you a reasonable fee for additional copies.

Your Right to Data Portability

You have the right to receive a copy of your personal data which you gave to us. The copy will be provided in a commonly used and machine-readable format. You can also have it transmitted directly from us to another data controller, where technically possible.

The right not to be subject to automated decision making and profiling.

You have the right to not be subject to solely automatic decisions (i.e., decisions that are made about you by computer without any human input) in relation to any processes that have a legal or similarly significant effect on you.

You will be notified if we make a solely automated decision which produces a legal effect or significantly affects you.

When you request to exercise your rights

You will not have to pay a fee to exercise any of the rights listed above. However, we may charge a reasonable fee if your request is clearly unfounded or excessive, including where requests are repetitive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Changes to our privacy policy

Any changes we may make to this Privacy Policy in the future will be posted on this page and where appropriate, you will be notified by e-mail.

Please check back frequently to see any updates or changes to our Privacy Policy.

Contacting us

If you have any questions that haven’t been covered or would like us to address any concerns about our use of your personal information, please do not hesitate to contact us by e-mailing [email protected] or telephoning us on 0303 880 8181.

For further information on data protection please visit the Information Commissioner Office (ICO) website.

The Information Commissioner Office regulates data protection. If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 880 8181 or visit the website.

4. Cookie Policy

Our websites use cookies and similar small bits of software to improve the performance and enhance the user experience of our websites. Our websites include:

The use of cookies is common practice on the majority of websites. Without these cookies, many of the functions required to enable our users to make purchases would not be available.

We use cookies to enable us to understand how users interact with our website and improve our service, and also to report on trends and sales. This policy explains how we do that.

1. What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a website or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. Cookies are needed for a number of functions which make websites work or work more efficiently and to improve your browsing experience, and they can provide information to website owners about how you use their website. Cookies can also be used to show you adverts that are relevant to you, based on your browsing habits, to personalise your user experience. For example, to personalise your experience cookies can help us to remember your username and preferences, analyse how well our website are performing or even allow us to recommend content we believe will be most relevant to you.

Certain cookies contain personal information, for example, if you click “remember me” when logging in, a cookie will store your username.

Some cookies do not collect information that identifies you and will instead collect more general information such as how users arrive at and use our website or a user’s general location.

2. What sort of cookies do we use?

We use the following types of cookies:

Essential or strictly necessary cookies. Some cookies are essential for the operation of our website. For example, some cookies enable you to log into secure areas of our website or make use of services. These types of cookies also allow us to identify subscribers and ensure they can access the subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles them to.

Analytical or performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website work, for example, by ensuring that users are finding what they are looking for easily. We use Google Analytics performance cookies to provide anonymous statistics on how our site is used. Some of our performance cookies are managed for us by third parties. However, we don’t allow the third party to use the cookies for any purpose other than those listed above. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or services that we think will be of interest to you based on your usage of our website.

Functionality cookies. We use functionality cookies to allow us to remember your preferences for your return visits to our website. For example, cookies can save you the trouble of typing in your username every time you access our website. This also enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Social Media Cookies. These cookies allow you to share what you’ve been doing on the website on social media such as Facebook, TikTok and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose anonymously. We do not tell third parties who you are.

These are the cookies we use and why:

Cookies We Use	Why We Use Them
Account	If you create an account with us, then we will use these cookies for the management of the signup process and general administration.
Login cookies	We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page.
section_data_ids	We use cookies to store customer-specific information related to shopper-initiated actions, such as wish list display and checkout information.
private_content_version	We use cookie to prevent customers being cached on the server.
persistent_shopping_cart	We use cookies to make it possible to restore the cart for an anonymous shopper.
form_key	We use cookies as a security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).
recently_viewed_product	We use cookies to help you use our website and store product IDs of recently viewed products for easy navigation.
recently_compared_product_previous	We use cookies to store product IDs of previously compared products for easy navigation.
product_data_storage	We use cookies to store the configuration for product data related to Recently Viewed / Compared Products.
guest-view	We use cookies to stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view, Used in Orders and Returns widgets.
login_redirect	We use cookies that preserve the destination page that was loading before the customer was directed to log in
Google Analytics cookies ( _ga)	We use cookies to monitor traffic levels, search queries and visits to the website. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.
Google AdSense	We use cookies for advertising, including serving and rendering ads, personalising ads.

For more information on Google Analytics, please see: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies.

For more information on using Google's Ads Preference Manager available please see atwww.google.com/ads/preferences. You can opt-out of the Adsense partner network cookie at www.google.com/privacy_ads.html. However, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser, your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at www.google.com/ads/preferences/plugin.

Does anyone else use cookies on our website?

Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.

These cookies are likely to be analytical/performance cookies or targeting cookies. Advertisers for example sometimes use their own cookies to provide you with targeted advertising.

To deactivate the use of third-party advertising cookies, you may visit the settings or preferences page to manage the use of these types of cookies.

Can you block cookies?

In order to store cookies on your device, website owners must now have your consent. Therefore, you agree to our use of cookies when confirming your agreement on our website’s home page. You can withdraw your consent for us to use cookies at any time. In addition to you informing us you no longer wish for us to use cookies; you can disable them by changing the settings on your browser.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

However please bear in mind that failing to consent to our use of cookies, or deleting or disabling cookies may prevent you from accessing our website or result in a loss of functionality which degrades your experience of the website.

If you are concerned about behaviourally targeted advertising cookies (which serve you advertisements based on your use of our website), users based in the European Union can visit www.youronlinechoices.eu and users based in the US can visit www.aboutads.info/choices to opt out of these third-party cookies.

More Information

More detail on how businesses use cookies is available at www.allaboutcookies.org.

5. Acceptable Use Policy

PLEASE READ THE TERMS OF THIS POLICY CAREFULLY BEFORE USING OUR WEBSITE.

This acceptable use policy applies to all users of, and visitors to our website.

This acceptable use policy sets out the content standards that apply when you upload content to our websites, make contact with other users on our websites, link to our websites, or interact with our websites in any other way. It should be read alongside our terms and conditions.

You may use our websites only for lawful purposes. You access our websites and download material from it at your own risk and we will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material.

You are responsible for configuring your information technology, computer programmes and platform to access our websites. You should use your own virus protection software.

1. Prohibited uses

You may not use our websites:

in any way that breaches any applicable local, national or international law or regulation;
in any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect;
for the purpose of harming or attempting to harm minors in any way;
to send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards;
to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam);
to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware;
in any way that involves child sexual exploitation or abuse; or
to upload terrorist content.

You also agree:

not to reproduce, duplicate, copy or re-sell any part of our websites including, without limitation, any advertisement (except as otherwise provided for in these terms);
not to access without authority, interfere with, damage or disrupt:

(a) any part of our websites;

(b) any equipment or network on which our websites are stored;

(d) any equipment, network or software owned or used by any third party.

2. Content standards

These content standards apply to any and all material which you contribute to our websites (contributions) and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Information provided or posted must:

be accurate and up to date (where they state facts);
be genuinely held (where they state opinions);
be relevant; and
comply with applicable law in the UK and in any country from which they are posted.
Information provided or posted must not:
contain any material which is defamatory of any person;
contain any swearing or any material which is obscene, offensive, hateful or inflammatory;
promote sexually explicit material;
promote violence;
promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
infringe any copyright, database right or trademark;
be likely to deceive;
be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence;
promote any illegal activity;
advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse;
be threatening, abusive or invade another’s privacy or cause any annoyance, inconvenience or needless anxiety;
be likely to harass any other person;
be used to impersonate any person or to misrepresent your identity or affiliation with any person;
give the impression that they emanate from us, if this is not the case;
disclose the name, address, telephone, mobile or fax number, e-mail address or any other personal data in respect of any individual;
be in contempt of court;
contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism; or
contain any advertising or promote any services or web links to other websites.

6. Additional Terms for Trade Customers

All Moneys Retention of Title Conditions: Notwithstanding delivery and the passing of risk, property in and title to the goods shall remain with the seller until the seller has received payment of the full price of (a) all Goods and/or Services the subject of the Contract and (b) all other goods and/or services supplied by the seller to the buyer under any contract whatsoever. Payment of the full price shall include, without limitation, the amount of any interest or other sums payable under the terms of this and all other contracts between the seller and the buyer.